Have Your Say on the National Recruitment Campaign for Local Government

A new campaign to drive recruitment in local government is coming to the North West. 

Under the 2024/25 Sector Support offer, the Local Government Association (LGA) is collaborating with Solace and local authorities to attract new talent and increase capacity in the sector. 

The campaign aims to enhance councils’ existing recruitment strategies by increasing individuals’ awareness of how they can support their communities – and benefit themselves – through a career in local government. From adult and children’s services to planning, environmental health to libraries, there are hundreds of opportunities to make a difference. 

Earlier this year, the LGA ran a pilot of this campaign in the North East, with the key aims of enhancing local recruitment activity and how local government is perceived as a brand. The pilot delivered promising results, including 105,626 clicks to the North East Jobs portal and a year-on-year increase in applications of 8.96% through the site. Beyond this, participants in the pilot reported an improved image of their local council generally, and as an employer.

A campaign shaped by the North West, for the North West 

Local authorities in the North West now have an exciting opportunity to tailor this campaign to their specific needs. To discuss how our members can shape this campaign in the region, North West Employers are delighted to be hosting a virtual workshop with the LGA. Taking place on 15 July, the session will be an opportunity for councils to share how the LGA’s campaign can bolster their current recruitment strategies and direct new talent towards joining the local government sector. 

This event is not one to be missed: register today and have your say on how this campaign can best support the North West. 

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